Imagis Lab

IMAGIS Lab has focused its research and teaching activity at the Politecnico di Milano on audiovisual language and strategy since 1988, starting using audiovisuals as tools for reading into and understanding the urban environment. Brand communication strategy based on audiovisual language is considered first as a way to give value to design products and then as a complement to traditional marketing, branding, and advertising tools. Today, the group handles design-driven, integrated, transmedia strategies in terms of content, experience, and user-relationship to context.

Imagis Lab uses an integrated system of various skills from communication design, multimedia, and interaction to deal with complex societal issues and to transform cities with a focus on sustainability and social innovation.
Themes affecting the dialogue among citizens, the social and cultural context, and brands are considered and analyzed with both theoretical and applied research.

Design practice drives all the activities toward creative and strategic processes. Devices for producing, consuming and sharing still images and videos are increasingly popular and accessible today. However, identifying simple and effective communication tools is one of the utmost importance in order to share current innovation processes in both business and social contexts. Furthermore, there is a need to identify languages and formats that comprehend and translate complex phenomena by offering innovative and sustainable visions of the future.
Imagis group seeks a disruptive approach whose aim is to investigate and prototype storytelling as the driving force in the processes of building identity and engagement. This enables active support for community needs by reaching beyond the boundaries of five different fields: branding and communication strategies, audiovisual storytelling, transmedia practice, social media advocacy and ludic systems.

Case Study
Imagine Milan
A Hostile World

More info and projects at www.imagislab.it and www.dipartimentodesign.polimi.it